The growth in ecommerce has the look and feel of a revolution more awe inspiring and life changing than anything seen since the industrial revolution.
Warehousing and logistics have always been important to retailers of course. This is nothing new but what has changed due to the growth of eCommerce is the speed and ease at which anyone can just go online and order pretty much whatever they want.
From the moment a button is clicked to purchase online, a chain of events is set in motion which can to the delivery of goods in less than 24 hours in some cases. Back in the early days of the Internet, this sort of speed would have been virtually unheard of.
Another step change we are already seeing in eCommerce is the growth in sales made on mobile phones. Google has already responded this new phenomenon by encouraging all website owners to make their websites mobile friendly.
The very idea of ordering something on a mobile phone a few years ago would have been scoffed at. People wanted to look and feel the product they were buying, but there is the feeling that this is slowly going out of fashion.
Photographs are far more crisp and realistic than they used to be and it’s now not such a big deal to order something on the strength of a picture we can zoom into and rotate in 3d if we so choose.
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