How many workplaces do you know that have interior spaces that reflect their branding?

Depending on how many you will have seen the answer is probably not many. Workplaces that reflect company branding are hard to find in most business sectors unless they appreciate just how important branding is to company culture as well as perceptions from the outside.

If you business is branding then there is a good chance you already appreciate how everything present in a business from its philosophy and culture to its furniture should reflect the brand.

It also shouldn’t be forgotten, that when customers and clients arrive at your workplace, their perception of your business can be greatly influenced by what they are seeing around them for the first time.

As everyone knows first impressions are important. If an office has a nice contemporary design that reflects the branding and colours of the business, then this will make those clients and customers feel more secure about doing business with your company.

For staff too, it’s important for them to buy into company culture and the work environment should encourage this by creating a clear sense of identity. Simply spreading a few brochures on meeting and coffee tables is not enough to make those employees feel part of an organisation that is going places.